Week of Welcome is the largest event thrown by the Students’ Union, and one of the biggest elements of its success are the passionate student volunteers.
In order to find students willing to share their time and talents, we ran this retro-futurist inspired campaign to show the different aspects of volunteering. The vibrant colors make the materials stand out in the visually dense landscape of campus, and reflect the fun, enthusiastic spirit of Week of Welcome. The colors also present brightly in both print and digital formats, as the campaign was executed with posters, handbills and banners, as well as the UASU Events social media, and our campus-wide network of SUTV display screens.
The illustrations create a sense of adventure about campus that attracts passionate and enthusiastic volunteers, and helps get them excited for the upcoming Orientation and Week of Welcome events.