The UASU Awards program provides over $100,000 in scholarships to U of A students each year as a way to recognize their hard work and dedication in their undergraduate programs. The UASU also runs a gala event to celebrate their achievements.
For the rebrand, I worked to create a brank mark that is refined and formal to respect the achievements of recipients, but also felt jubilant and celebratory of their accomplishments.
To attain this balance, I worked with the imagery of prize badges and ribbons, fireworks and sunbursts to develop a logo that is both dignified and joyous. We planned to land on either a silver or gold-based color palette, with metallic colors as the light element, and a deep blue or black as the dark shade. Since the gala is an annual event, I wanted to create a palette and logo that offers options, to help the gala feel fresh each year.