These simple animated gifs are part of a neon-sign inspired design for the Week of Welcome event at the University of Alberta. The illustrations are meant to evoke the shapes and color divisions of neon signs, and the two-frame animation loops also are intended to recreate the effects of a flashing neon sign design.
Each animation promotes an event during the celebratory week, including Yoga on the Quad, the Beer Gardens, the Taste of the U campus restaurant tour, Comedy Night, and more.
These were released on the UASU and Events social media platforms to promote the events and generate excitement, letting students know what campus activities are available to them during their first week back in classes.