Creating a contemporary season design for the Edmonton Chamber Music Society, I wanted to balance elegant illustration lines and a vibrant colors, in order to attract younger patrons while still appealing to the core ECMS audience.
The Edmonton Chamber Music Society needed an elegant and classic style for their season brochure, and also wanted to broaden their audience to include younger classical music listeners. The illustration and color choices in this brochure are meant to balance classical elements that will appeal to their older core audience, and a vibrant palette and negative space elements to help appeal to younger potential attendees.
To help unify a variety of submitted performer photographs, I set up the images in a dark green monochrome that keeps the photos legible and accounts for a variety of tones in the different images of each musician.