Level Up is a campaign created to promote Gender Based Violence Prevention Week in 2019. The event provided education on the impacts of GBV (gender-based violence) through interactive experiences, a consent carnival, and a keynote speaker.

The event goal was to educate more people about the experiences of women, transgender and non-binary people to create understanding, and give people tools to address and prevent this violence through the present and future.

The clients wanted a design that would appeal to people who might not otherwise engage in this dialogue - that, in combination with Anita Sarkeesian being booked as the keynote speaker, led me to video games, specifically RPGs, as the visual inspiration for the event. The goal of the theme connects with Anita’s history of video game analysis, and also was created to engage people on campus who hadn’t been exposed to multi-gender perspectives much previously.

The UASU Awards program provides over $100,000 in scholarships to U of A students each year as a way to recognize their hard work and dedication in their undergraduate programs. The UASU also runs a gala event to celebrate their achievements.

For the rebrand, I worked to create a brank mark that is refined and formal to respect the achievements of recipients, but also felt jubilant and celebratory of their accomplishments.

To attain this balance, I worked with the imagery of prize badges and ribbons, fireworks and sunbursts to develop a logo that is both dignified and joyous. We planned to land on either a silver or gold-based color palette, with metallic colors as the light element, and a deep blue or black as the dark shade. Since the gala is an annual event, I wanted to create a palette and logo that offers options, to help the gala feel fresh each year.

CampusFresh is a sub-brand of the Horowitz Events Centre, using their main red color for a new venture. In order to keep the catering kitchen up and running during periods of online classes on the U of A campus, CampusFresh was created to provide grocery packs and heat-and-eat meals to students and staff.

I wanted to work with elements that would create a bright and energetic feel - in order to keep the brand’s red color but still reference fresh produce, I chose a tomato illustration. For the type, I was inspired by cookbooks to look at serifs in order to create a sense of home within the brand.

I also created a suite of graphic elements to work with the logo, an elongated spoon and a serrated rectangle to reference the cut of a paper bag. These elements were used to create social graphics to promote different food specials, and in the email newsletter I designed to reach out to customers directly with new grocery offerings.

This website is a part of the UASU’s campaign to end sexual violence on the U of A campus.

The campaign uses advocacy to push the U of A to deliver on the recommendations from their 2016 report on CSV (campus sexual violence) and invites students to join us on demanding they take action to keep students safe.

Designing the site, I wanted to keep things clean in order to create a clean pathway for campus community members to first understand the current state of campus sexual violence response, and second take action with our provided resources.

The site provides an overview of the current situation for students and members of the campus community. It offers ways for students to take direct action through our most recent petition, open letter or other advocacy efforts. It has a section to offer resources and supports to survivors of sexual violence. We also have an updates section in order to record the continued push to make campus safer, through the UASU’s own open letters and published statements, updates in the news about our efforts, and instances of the UASU responding directly to events of campus CSV to stand against it.

Week of Welcome is the largest event thrown by the Students’ Union, and one of the biggest elements of its success are the passionate student volunteers.

In order to find students willing to share their time and talents, we ran this retro-futurist inspired campaign to show the different aspects of volunteering. The vibrant colors make the materials stand out in the visually dense landscape of campus, and reflect the fun, enthusiastic spirit of Week of Welcome. The colors also present brightly in both print and digital formats, as the campaign was executed with posters, handbills and banners, as well as the UASU Events social media, and our campus-wide network of SUTV display screens.

The illustrations create a sense of adventure about campus that attracts passionate and enthusiastic volunteers, and helps get them excited for the upcoming Orientation and Week of Welcome events.

These motions designs were created for the Peer Support Centre as part of a student support campaign during online classes. The illustrations were created by Daria Nordell, and I provided the animations.

The animations were created for social media to promote the PSC and their online and phone availability during the campus closure, and to draw attention to the PSC tips on taking good care of yourself during times of stress.

The Horowitz Events Centre provides catering and spaces for everything from student group meetings and events, to conferences, to weddings. For this, they needed an elegant, classic brand to showcase their services, and appeal particularly to people planning larger events like conferences or weddings.

The logo’s ribbon design reflects the renovation design for the Horowitz Theatre, and the red velvet curtains in the space. The logo is combined with this angled block element to create contrast and movement on both small and large-scale print pieces.

The menu design uses clean, bright food photography in order to showcase what the Horowitz Events Centre can offer, and help clients picture hosting their events and parties with them.

The Flame is the News portal for the Students’ Union, which also acts as the student newsletter to keep students up-to-date on campus life, activities, housing, and other issues that impact students and student life.

The Flame was developed to give the SU a place to publish research, statistics, and other important information we wanted to be easily accessible for students. It provides an accessible portal for important transparency content like Students’ Council reports, updates on advocacy efforts and Executive projects, so that students can engage with the UASU’s work to support students on campus.

When the Flame was developed, the Gateway student newspaper was in transition, moving from publishing as a print newspaper into a magazine and online news source. One goal of the Flame was to make sure that if any downtime were to occur with the Gateway, there would be a place where students could find the up-to-date information they need.

The Impact Reports are a goals and progress update on the 2014-2016 Impact Scorecard, a set of poverty support and reduction goals created by the United Way of the Alberta Capital Region. This Impact Report details and visualizes the progress made toward the goals in the scorecard to be reached by 2017, and provides a breakdown of how the funds donated toward these goals were used each year.

With the data visualizations, I wanted to create a clear breakdown of each section - each graph uses the color palette associated with the relevant section, in order to create continuity. For the Scorecard Progress section, I wanted to show the step-by-step development of each goal, and create visual momentum toward achieving the final results.

The final report covers how funds were used in the last year of the 3-year plan, which goals were achieved, and how United Way is working toward the remaining goals in the future. 
To learn more about the United Way of the Alberta Capital Region, please visit myunitedway.ca.

This updated logo for the Council of Residence Associations was created to communicate the unity of the Residences on campus, coming together to make decisions about their living spaces.

In 2015, the organization was given a new name, and in need of a new logotype to go with it.

I wanted to create a logo using the acronym for the organization that would incorporate the residences, as well and the concept of residences coming together as a collective organization.

The rooftop extending over the letter is a simple yet effective way to express both these concepts. The lines and counters of the letters also work to create the structure and windows of the house.

Nancy Critchley Photography is a photo studio in Alberta that focuses on rural wedding, engagement and family photography. Nancy has an incredible skill for capturing beautiful light and intimate moments of connection between people. For her website, I wanted to allow those moments and the quality of her work to shine, so we chose a Wordpress theme that made her images the star of the show.

This theme by Photoproof allows the photos to be displayed full-screen to that her potential clients can see all the details of her beautiful work.

Take a look at the website here!

These simple animated gifs are part of a neon-sign inspired design for the Week of Welcome event at the University of Alberta. The illustrations are meant to evoke the shapes and color divisions of neon signs, and the two-frame animation loops also are intended to recreate the effects of a flashing neon sign design.

Each animation promotes an event during the celebratory week, including Yoga on the Quad, the Beer Gardens, the Taste of the U campus restaurant tour, Comedy Night, and more.

These were released on the UASU and Events social media platforms to promote the events and generate excitement, letting students know what campus activities are available to them during their first week back in classes.

A poster and advertisement series for the production of Bloody Poetry put on by the University of Alberta Studio Theatre.

The play is about romantic poets , with themes of lyricism and macabre, and the poster combines flourishes with darker elements to evoke the tone of the story.

The typeface has romantic features to match the tone of the play, and the illustration layers symbolic elements of the play.

The Peer Support Centre provides counselling and mental health services for students, by students.

Two major types of volunteers are needed, people who provide counselling services by listening, and promoters who love to talk to people and raise awareness about their services.

The illustrations for this series play on the logo for the Centre, two facing chairs that imply conversation. The campaign uses two illustrations of very different chairs to reflect the personalities of the volunteers the PSC is looking for, and attract each type of person to the positions available with the Peer Support Centre.

Creating a contemporary season design for the Edmonton Chamber Music Society, I wanted to balance elegant illustration lines and a vibrant colors, in order to attract younger patrons while still appealing to the core ECMS audience.

The Edmonton Chamber Music Society needed an elegant and classic style for their season brochure, and also wanted to broaden their audience to include younger classical music listeners. The illustration and color choices in this brochure are meant to balance classical elements that will appeal to their older core audience, and a vibrant palette and negative space elements to help appeal to younger potential attendees.

To help unify a variety of submitted performer photographs, I set up the images in a dark green monochrome that keeps the photos legible and accounts for a variety of tones in the different images of each musician.